I love Twitter. As a 22-year-old Internet addict, I’d choose it over Facebook in a heartbeat. It is the fastest updating social media tool—bar none. Twitter is a fantastic platform to voice your opinion and seek out other valuable opinions. Twitter is great way for like minds to interact in a way that may have never happened in the first place. In my opinion, it’s the ultimate social media platform.
Just how powerful is Twitter? Take a look at how Brobible.com leaked one of the biggest announcements to date through social media. The online site reported the death of Osama Bin Laden via Twitter before any major news outlet had. This was possible because a Twitter user in Abbottabad, Pakistan unknowingly tweeted about the raid that led to his death. Since then, I haven’t relied on a major news outlet—I just use Twitter instead. When something major happens in the world, it trends. Within 5 minutes of Apple announcing Steve Jobs’ passing, it was trending worldwide. Ten minutes later, I saw it on TV.
If social media is supposed to be the great “free” way to market a business, why would you ever want to invest in paid advertisements? When Facebook offers online ads, is the platform trying to cheat you out of your money? Why would they even have such a thing? Is paid-advertising something that should be used when it comes to social media?
Whew—you’ve got a lot of questions.
But you’re also lucky...because Inboun’s got answers!
For hundreds of years, baseball has been all about tradition. Ballpark hotdogs. Take Me Out to the Ballgame. The 7th inning stretch. Baseball is one of America's most beloved pastimes--and we don't see it transforming dramatically anytime soon. But a popular technology was implemented in this year's All-Star game in Kansas City and it elevated the buzz of the entire week to a whole new level. What was the technology, you ask? Social media, of course.
2012 is officially the year that the Olympics will fully embrace social media. To say that we’re excited is a bit of an understatement. Over 4.9 billion people are expected to watch the London 2012 Summer Olympics—that’s almost 70% of the world’s population! With this big event just days away, you’re probably wondering how to get in on the action in the social sphere. Good news, Tweeps, Facebook addicts and Pinterest gurus—we have all the information you need.
You have established your Twitter network with over 500 followers, gained hundreds of Likes on your Facebook page and finally connected on LinkedIn to that one industry leader you have been dying to establish a relationship with. You are connected with so many important individuals via social media, but now what? We are here to help you take these relationships from online to real life in no time!
Should we still look out for Internet trolls in Wikipedia?
Most of us trust Wikipedia as a reference, even if we weren’t allowed to cite it as an actual source in our high school research paper bibliographies. This is because anyone can edit the site…but does this factor hurt Wikipedia’s legitimacy or actually help it? If it helps it, should we start allowing students to use Wikipedia as a valid source? The debate continues...
Fluff. It sounds cute and harmless, doesn’t it? Watch out! Fluff words can kill your marketing strategy faster than even an inappropriate Tweet! Fluff words are completely unnecessary—filling added jargon and nonsense to your writing. Fluff takes away from the hearty, original content and distracts the reader. Copywriter Robert Warren says that fluff is “the subtle cancer that grows—and ultimately kills—good writing”. We’ve all added some fluff to our writing at times, but let’s make a pact to stop it! Here are some tips to help you break the fluffy habit:
The job of a copywriter is to be creative—that’s why they call it creative writing in the first place!
But is the word “copy” in “copywriter” being taken more and more literally? Perhaps so.
Clichés in themselves are clichés. Saying something is cliché is unoriginal. Just about every article title starts “Top 10 Ways” or “Tips & Tricks”. Sure, they are informative, but in all honesty...they’re boring. The titles aren’t the only blasé aspect of copywriting; general phrases are afflicted as well. As like any human, you don’t know something is wrong until someone else points it out. And Inboun is here to point out the obvious to you. We’ve provided two short of a dozen sayings that are overused and need to be put on the shelf for a while. We give you the top 10 cliché phrases of all time: