You don't often hear the phrase, "Oh I need to Bing that!" (in fact, it actually sounds kind of dirty).
But will we start to use "Bing" as a verb like we do with "Google"? Or will Google forever remain everybody's favorite search engine?
According to eBiz MBA, Bing is the second most popular search engine with approximately 165,000,000 estimated unique monthly visitors. Google is obviously #1, with over 900,000,000 unique monthly visitors. Sounds like Bing is falling quite a ways behind Google...but the question is, will it stay that way?
On Monday, you may check out your Twitter followers and think, "Yippee! I just got over 1,000 followers! I need to celebrate!"
But then, things go sour on Tuesday. You re-check your Twitter follower numbers and see that you're back down to 994. What happened? Why did those 6 followers leave you in the dust? What have you done to deserve this betrayal?
Believe it or not, the Twitterverse is complicated. Tweeps may follow, unfollow, retweet, tweet and direct message for no reason at all. But successful Twitter accounts, on the other hand, have a defined purpose behind each action. There's a reason for the retweeting, the following and, of course, the unfollowing. So what message is someone sending you when they unfollow you? And what can you do to prevent being unfollowed?
If you've read any of my articles, first off—thanks! Secondly, you'd know that I'm a big fan of new things. I love all things "new". So when Twitter announced its new design to both web and mobile platforms, it's obvious that this social media nerd was all over it. Just like when Facebook introduced timeline...I wanted it...and I wanted it as quickly as I could.
As soon as I heard the Twitter update rumors, I headed over to Twitter's official blog (which I figured to be the best resource for info on how I could increase my social media prowess). After that, it was time to get my creative juices flowing. After playing with the new feature for what seemed like an hour (most likely 8 hours...I don't keep track), I started to learn the pitfalls of the new design. They aren't bad things; they're just things you need to keep in mind when redesigning your new Twitter profile.
So here are 4 things I found useful that you should keep in mind when designing your new Twitter profile:
You dreaded the day Facebook updated to its newest version with a cover photo, didn't you? But you most likely went through with it. Odds are, you got timelined.
The drastic profile redesign that was announced back in 2011 was a hotly debated topic among many Facebook users. Some embraced the change and signed up early to experience the new design, while others held out as long as they could until Facebook finally made it mandatory for everyone.
I'm proud to say that I was one of the few brave souls who embraced timeline. In fact, I thought it was an awesome improvement and a way to finally personalize a Facebook profile...and guess what? I still believe this today.
No matter how hard we try, we cannot avoid Facebook's frequent updates and changes. It's time to embrace these Facebook changes and use them to get creative and express yourself.
Among the major design changes the one that stands out the most is the cover photo. The old saying "don't judge a book by its cover" is completely irrelevant when it comes to Facebook. Your cover photo should depict exactly who you are (like this guy's!). So here are five awesome tips to make the most of your timeline and cover photo and show off your creativity.
We've heard it a thousand times: content is king, content is king, content is king. But what does this mean exactly? Why do inbound and online marketers obsess over content? Is it really that important?
The answer, quite honestly, is yes. Content truly is king. But even more specifically, Content 4.0 is king.
What is Content 4.0? It's a term coined recently by Business Insider. Content 4.0 is content worth paying for...and consumers are buying a lot of it.
Well boys and girls, it's that time of year again. Coin tosses start to matter a little more. Burning charcoal is the hot new fragrance this season. Nylon has become the new cotton. Not catching my drift? Let me help you.
America's favorite sport is back! Football season is here, baby!
"But Baseball is America's pasti-"
Baseball may be America's pastime, but its time has passed. Here in the good ole US of A, it's the pigskin that seems to be America's most beloved sport.
Affiliate marketing. A lot of us have heard of it, but not many of us actually use it. Why? At first, affiliate marketing seems complicated, tricky and sometimes, it sounds a lot like cheating. But in the grand scheme of things, affiliate marketing can do wonders for a product or service. How? Lucky for you, Inboun's here to tell you.
What is affiliate marketing?
Affiliate marketing is a type of performance-based marketing in which businesses reward one or more affiliates for each visitor or customer brought about by their own marketing efforts. When affiliates create leads or new customers for a product or service, the company that has set up the affiliate program pays the affiliate for their marketing assistance.
When things go online, they’re often there for an eternity. It’s actually a pretty scary thought. And as many of us know (especially after setting up Facebook, Twitter and even LinkedIn), reputations can be built or destroyed online in a matter of Mbps. You've got to be careful—your startup and your well being may be at stake!
Have you ever done a Google vanity search (also known as egosurfing)? This simple act of Googling yourself can unveil some good and some bad results. Is that picture from 2008 Cabo spring break the first thing that pops up on Google or is it your professional bio on LinkedIn? We certainly hope it’s the latter.
The life of a social media aficionado is not an easy one. There's constant pressure to always be in the "know" and on the cutting edge. It is essential for any social media manager to maintain a positive identity, brand and persona at all times. This often leads to a long process of juggling and updating each account to stay current. It's going to get cluttered and murky whether you like it or not.
So how do you clean up the clutter and hold onto that social media identity you've worked so hard to obtain?
Sadly, there's no simple answer. With so much floating around on Twitter, Facebook, LinkedIn, Instagram, Pinterest and YouTube, it's difficult to keep everything straight. That's why the best practice is to have an emergency plan in place when things start to get hairy...especially when it's your social media identity that's at stake!
Here are five of our favorite ways to clean up your social media identity. Think of them as a Mr. Clean Magic Eraser, but for the Internet: