Social media managers are in a constant battle to legitimize what they do and they do it they only way they know how; they let the numbers do the talking. According to a Syncapse research study, a Facebook fan is worth $174 to a brand.
The study is pretty generalized; $174 is an average figure. Depending on the brand, what type of fans it has, and how it does business can increase or decrease a fan’s worth. To get the most value from your Facebook fans you need to know how they differ.
During Google’s 15th birthday, they decided to announce the release of the biggest change to their search algorithm since 2001. Nicknamed “Hummingbird”, for its precision and speed, the new algorithm affects 90% of all searches. Even though it was announced during their celebration, the internet had already been using it for the entire month of September.
Google has always been obsessed with analyzing how we search; hummingbird is the product of Google’s countless hours of processing our data and how we search it. They don’t want to change how people operate; they want to operate how people operate. So instead of changing things the people have gotten used to they simply added to them to make them better for us.
This means that core essentials of the algorithm are just as they were before, only amped up for better performance. The important takeaway from the introduction of hummingbird is the additions they made.
So you want to have an updated blog but don’t want to spend a lot of time on it? Lucky for you, I’ve got some tips on how you can maximize your blogging without maximizing your effort. I’ll try to keep this short (what kind of lazy blogger would I be if I didn’t?).
Day by day, moment by moment, we are all searching for that magical, free WiFi. No matter where we go or what we're doing, we want to be connected. At all times.
Social media outlets like Twitter or Instagram have become especially addictive. We are tweeting, posting and sharing like crazy! And with this crazed need for staying connected and on top of the newsfeed, some have forgotten their Internet etiquette and have publically slammed brands, individuals and accounts.
But do you know who has defended themselves to the fullest? Taco Bell!
The internet it a dangerous place; you can have your identity stolen, catfished, or worst of all some @$$Hat spoils the ending of your favorite TV before you had a chance to finish season 3.
Never was this more prevalent than with the farewell season of AMC’s hit show Breaking Bad. The show’s popularity is rooted in its unpredictability; a keen attribute of the show hidden in plain sight with the homage to the protagonist’s pseudonym Heisenberg and the uncertainty principle associated with it.
Most businesses (if not all of them) have adopted a social media strategy by now, but what about the CEOs of these companies? Have you ever tried to convince your boss to start tweeting, only to find it was like pulling teeth? Well, you’re not alone.
A recent study (see above from Mashable) found that 70% of Fortune 500 CEOs have no presence at all on any social media channels – and that includes your basics like Facebook and Twitter. And the 30% who are on social media are all only on LinkedIn. When we discovered this, it just about gave us a heart attack! We know social media is important and that’s why it makes up a big part of what we do. If you know the benefits of social media like we do, here are a few tips to pull your CEO into the socialsphere:
LinkedIn. If you don’t fully understand its purpose or whether or not to start a LinkedIn account, I’ll solve that problem for you right now: you need LinkedIn. Heck, you might even need two accounts (one for you as an individual and one for your business). After all, LinkedIn brings validity, credibility and overall online presence to yourself as an individual and to your company as a brand.
Puppies, kittens, babies and people falling - what is it about them that makes us watch viral YouTube videos, create Vines and post memes on Facebook? Why have these items become such online obsessions?
We all remember the first time we saw (and cried) while watching ‘Laughing Baby’ or looking at a LOLCats’ meme. The interesting part about it is that companies remember their first times, too. And they’re using these crass trends to get into your head. The scary part is...it’s working.
The overall gist of the article is of how Tiffani, along with her team, crafted all of the content for Pinterest. I mean all the content; error messages, how-to guides, newsletters, blog updates, and the inevitable dirty pins that violate Pinterest’s terms of service. When all of these individual pieces of content are combined, they form a brand voice. Something we also love to do here at Inboun.