People like to laugh. Our attention gravitates towards things that are funny. This makes sense when you consider laughter is the most basic behaviors we learn, right after crying. Companies market their products to grab people’s attention so consumers will pay money for it. If both of these statements are true, then it would only make sense that a company’s content and social media marketing tactics should include humor? This isn’t always the case, but it should be.
Content marketing isn’t the traditional way to go after customers, but if you ask us, it’s the way that works. Although it’s a more subtle approach to gain leads, it’s an effective one that people have started to notice. Content marketing has been gaining momentum over the past few years and is sure to surpass most of your other marketing strategies. Don’t let your business be left in the dust as the content marketing train speeds past.
You've been told time and again that your company needs a blog, but you still don't have one. Maybe you just don't see the point. Maybe you've never seen any hard evidence to justify running a company blog. Well, that's all about to change. Blogs, like many digital content marketing strategies is very measurable. But like most things, you must make sure that you know how to use the tools (or work with people who do) to achieve the right results. We've got the hard data to show you exactly why your company can no longer avoid starting a blog.
Hashtags are one of the top ways to get noticed on many social media sites, especially Twitter, which weighs in as one of the top three social media channels with over 500 million users. Often hashtags are simply the most-talked-about keywords created by Twitter users, but many other hashtags are strategically chosen by brands just like yours. However, not all hashtags are created equal. The best way to learn this is by learning from examples – good and bad. We’ll take a look at the biggest hashtag fails and how your brand can avoid hijacked hashtags.
It’s that time of year again. And, no, we don’t mean the time to stuff yourself full of turkey. It’s that time of year to reflect on your successes and give thanks for all of those who helped you get there. This is important not just as an individual, but as a brand. That’s why you and your brand need to show appreciation for your social media followers this holiday season!
Social media managers are in a constant battle to legitimize what they do and they do it they only way they know how; they let the numbers do the talking. According to a Syncapse research study, a Facebook fan is worth $174 to a brand.
The study is pretty generalized; $174 is an average figure. Depending on the brand, what type of fans it has, and how it does business can increase or decrease a fan’s worth. To get the most value from your Facebook fans you need to know how they differ.
During Google’s 15th birthday, they decided to announce the release of the biggest change to their search algorithm since 2001. Nicknamed “Hummingbird”, for its precision and speed, the new algorithm affects 90% of all searches. Even though it was announced during their celebration, the internet had already been using it for the entire month of September.
Google has always been obsessed with analyzing how we search; hummingbird is the product of Google’s countless hours of processing our data and how we search it. They don’t want to change how people operate; they want to operate how people operate. So instead of changing things the people have gotten used to they simply added to them to make them better for us.
This means that core essentials of the algorithm are just as they were before, only amped up for better performance. The important takeaway from the introduction of hummingbird is the additions they made.
So you want to have an updated blog but don’t want to spend a lot of time on it? Lucky for you, I’ve got some tips on how you can maximize your blogging without maximizing your effort. I’ll try to keep this short (what kind of lazy blogger would I be if I didn’t?).
Day by day, moment by moment, we are all searching for that magical, free WiFi. No matter where we go or what we're doing, we want to be connected. At all times.
Social media outlets like Twitter or Instagram have become especially addictive. We are tweeting, posting and sharing like crazy! And with this crazed need for staying connected and on top of the newsfeed, some have forgotten their Internet etiquette and have publically slammed brands, individuals and accounts.
But do you know who has defended themselves to the fullest? Taco Bell!